Flavor Paper Rolls Out “Positive FeedBack” Fundraising Initiative

Flavor Lair

April 20, 2020

Since Flavor Paper opened up shop in 2003, we’ve earned a reputation for developing interior stories that are thoughtful and capture the heartbeat of cultures that we all hold near and dear. It is in this spirit that we’re proud to roll out “Positive FeedBack,” a fundraising program to support local restaurants, feed healthcare heroes and help strengthen communities that have been deeply affected by the COVID-19 crisis. Through the pandemic, Flavor Paper will donate 25 percent of website sales from our DIY friendly, city-themed toilesBay Area, Brooklyn, Los Angeles, and New Orleans — to game-changing organizations, East Bay FeedER and Frontline Foods.

“Flavor Paper’s mission is to enhance living and working environments with a happy, healthy vibe, and now more than ever it’s imperative we amplify that objective by leveraging our resources to support the frontline and keep small businesses going—including our own,” said Jon Sherman, Flavor Paper’s founder and creative director. “With everyone spending more time at home since shelter-in-place was put into effect, we’ve seen an increased demand for samples of our city-themed wallpapers, which happen to speak to some of the areas suffering the most. As a result of our clients’ interest and our need to help, ‘Positive FeedBack’ was put into play. Obviously, there’s no simple solution to this crisis, but the aim of the initiative is to rally design lovers to show up and show out for some of their favorite towns by ordering our self-install designs, which will in turn feed hospital heroes nutritious meals purchased and prepared by restaurants struggling to stay afloat. Together, with our incredible partners, we can help nourish the soul inside and out.

Teaming up with East Bay FeedER and Frontline Foods was a natural selection for Flavor Paper. While both organizations—which are supported by World Central Kitchen, an international nonprofit relief program helmed by chef José Andrés—have, and are continuing to break profound ground on their community movements, it’s their objectives that really hit home for us as members of Jon’s family are nurses and work in the restaurant business. In addition, their programs provide aid for cities that hold particular significance for Flavor Paper, as illustrated in the “Positive FeedBack” wallpaper offering. Each design is pre-pasted and water-activated for an easy do-it-yourself installation. In short, all you have to do is dip the wallcovering under water and hang. Seriously, it’s that simple! Prices range from $200 to $250 per roll.

Commenting on East Bay FeedER’s mission, which is rooted in expressing daily gratitude to hospital frontlines in Berkeley, Oakland and Richmond while supporting the independently-owned restaurants at the heart and soul of the East Bay, organization founders Ayelet Waldman and Michael Chabon said: “We have to find ways—however circumscribed by quarantine or ability—to be helpers ourselves, not just out of a sense of duty to our neighbors and our communities, but because there’s comfort to be found in helping, in feeling that you can also be of some use.” To date, East Bay FeedER has raised an impressive $400K, has 5.1K contributors and served 4.7K meals.

Like East Bay FeedER, Frontline Foods was born by answering its own simple question: How can we help? While the organization has its eye on the crisis through a national lens, it has also established local chapters in over 40 hard-hit cities for targeted support. According to a representative, “Frontline Foods is a grassroots organization that raises money from the community to pay local restaurants to prepare meals for the heroes responding to the COVID-19 crisis. Fueled by a growing army of over 500 volunteers, we’ve raised over $2,000,000 and delivered more than 70,000 meals to frontline workers in over 150 hospitals nationwide—so far.”

To show love for your favorite city please click on a pattern below and place an order. Remember, we’re better together!

Special shout out to Business of Home, Galerie, House Beautiful, Interior Design, and New York Magazine’s The Cut for rallying around our initiative!!


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