New Orleans Toile: Backstreets is a peek into New Orleans and its citizens incomparable lust for life. The toile is about the city of New Orleans today and the way we live. Our lifestyle is literally an art form as New Orleans exudes decadence, beauty, opulence, and decay in a one of a kind culture filled with character and soul.
Artist and illustrator Alexa Pulitzer grew up in New Orleans where the music, architecture, culture and lifestyle encouraged her creative spirit. From majestic French Quarter architecture to the colorful streets of the Treme and from traditional Jazz Funerals to celebratory Second Lines, Preservation Hall and Mardi Gras Indians; New Orleans’ vibrant culture is unmatched. This toile translates this exotic lifestyle by highlighting these slices unique to our city’s culture.
This collaboration has been something Flavor Paper owner Jon Sherman had been working on for years as much of the company’s joie de vive comes from its New Orleans origins and influence. Having envisioned Alexa’s beautiful illustrations as the foundation of the pattern, they collaborated to make sure key cultural experiences were incorporated and then layered over an aged background that captures the beautiful patina of the city’s history.
Preservation Hall is very personal to both Alexa, who is on the advisory board, and Jon, who was married there, and a portion of the proceeds from sales of New Orleans Toile: Backstreets will be donated to the Preservation Hall Foundation to “Preserve, Perpetuate, and Protect traditional New Orleans Jazz”.
We’re proud to announce that as part of our Positive FeedBack initiative, 25% of website sales (from April 21st through May 31st) from New Orleans Toile will be donated to East Bay FeedER and Frontline Foods to help support local restaurants and feed healthcare heroes during the COVID-19 crisis.
“Preservation Hall is where you’ll find all the greats”