The TriBeCa Steve Madden store was recently redesigned by Brooklyn’s Stav Efrat who did a fantastic job of making it downtown gritty, but still earthy with accent colors and wood. They use Flavor Paper’s Power Plant in Deep Blue Sea and Rio Crocodillo in Caiman to add some color and pop behind the beautiful shoes at the front facade. Flavor and fashion – a match made in heaven.

Their next Madden store was uptown and needed even more grittiness, so Brooklyn Bridge Wall was the right call. In order to balance it out with some freshness, Stav chose Aspen Grove on the opposing wall.