Altoids Anti-Valentines

New York, NY

When Altoid’s wanted to create a warm, dynamic backdrop for the release of their Dark Chocolate Dipped Mints, Flavor Paper was the perfect solution. We took their fantastically funny “Valentine’s Day” design and turned it into a beautiful, traditional feeling wallpaper perfectly representing the official Atoid’s tin colors down to the matte gold finish. Altoid’s then took it to the next level, using the wallpaper as a backdrop to temporary chocolate shops in New York, Chicago and Miami that offered samples of the new treats, coffee drinks, and a relaxed atmosphere to enjoy them. Too bad they weren’t permanent – hint, hint!